Our TV ad profiles Kate and her daughter Mia. A taxi pulls up outside their home and they’re both buzzing with excitement. Kate puts down her tea and fusses over Mia, reminding her to be careful and to look after herself. The story then plays out with a reminder to feed Pebbles, providing a little twist.
‘This ad challenges the norm of teens and young adults being the ones exploring the world and having these big adventures’ says Managing Director Michael Edwards. ‘We are a really inclusive company, and know that travellers in their 40s, 50s, and more, are adventurous and travelling in great numbers’
Several versions of the ad will run across Sky and terrestrial channels over the coming months, including Channel 5, Sky Atlantic and Sky Arts.